Project Scope

  • Brand Strategy
  • Brand Identity
  • Website Design and Development


PeturryBond, is a store availing products, that increase bonding between pet owners and their pets. Its philosophy emphasizes pet owners to enhance their bonding with their pets, based on the fact that, pet’s lifespan varies from that of humans, hence we should make out more of bonding with the time they have with our pets.

Color Palette

Primary Color

The soft and gentle blush tone (#fff5f5) exudes a sense of tenderness and care, reflecting the nurturing nature of PeturryBond towards pets and their well-being. The blush hue adds a touch of delicacy and elegance to the brand’s visual identity, creating a soothing and welcoming atmosphere for pet owners. It conveys the message that PeturryBond understands the importance of fostering a loving and nurturing environment for pets, where they feel cherished and cared for.

Secondary Color

The rich teal color (#006666) exudes a sense of tranquility and harmony, reminiscent of the calming presence pets bring into our lives. This color evokes feelings of trust and reliability, making it an ideal choice for PeturryBond.  Additionally, the teal shade adds a touch of sophistication to the brand’s visual identity, helping PeturryBond stand out in the competitive pet care market.

Accent color

The salmon hue (#ff6f61) injects energy and warmth into the PeturryBond brand palette, symbolizing the joy and love shared between pets and their owners. It adds a playful and inviting element to the brand’s visual identity, resonating with pet owners who seek to create memorable and enjoyable experiences with their furry friends. The coral shade serves as a visual reminder of the happiness and fulfillment that comes from caring for pets.






Nunito is the perfect font choice for PeturryBond due to its clean, modern, and friendly appearance, which aligns perfectly with the brand’s values and messaging. The rounded letterforms of Nunito evoke a sense of warmth and approachability, making it appealing to pet owners who prioritize the well-being and happiness of their furry companions.

Logo Rationale

Half Human Palm: The half human palm represents the nurturing care and love provided by pet owners to their furry companions. It symbolizes the human element in the bond, highlighting the role of caregivers in ensuring the well-being and happiness of their pets. This element conveys a sense of warmth, compassion, and responsibility, reflecting the essence of the PeturryBond brand.

Half Paw: The half paw embodies the playful and loyal nature of pets, symbolizing their presence as cherished members of the family. It represents the joy, companionship, and unconditional love that pets bring into the lives of their owners. This element evokes feelings of happiness, comfort, and security, emphasizing the significance of pets in fostering meaningful connections with their human counterparts.

Conjoination of Both: The conjoination of the human palm and paw signifies the strong bond and interconnectedness between humans and pets. It illustrates the mutual affection, trust, and understanding shared between the two, transcending species boundaries. This element serves as a visual representation of the special relationship formed through care, companionship, and shared experiences, capturing the heart of the PeturryBond brand.

Logo Responsivity

Brand Patterns

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